SOCIAL MUSIC MONITORING

79% of brands are using unlicensed music on social media. They just don't know it yet.

79% of brands are using unlicensed music on social media. They just don't know it yet.

79% of brands are using unlicensed music on social media. They just don't know it yet.

Commercial music is being used at scale across brand social content.

Most organisations lack the visibility to see it clearly.

Commercial music is being used at scale across brand social content.

Most organisations lack the visibility to see it clearly.

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introduction

Trakr brings transparency to how music is used across social content, identifying artists, recordings, rights ownership and where licensing status appears unclear.

Social Platforms Monitored

what we do

Trakr maps posts and videos to artists, recordings, writers, labels and publishers, and tracks patterns of use over time.

Trakr maps posts and videos to artists, recordings, writers, labels and publishers, and tracks patterns of use over time.

Historical Audit

Identify a full history of commercial usage and rights concentration across every platform.

Always on Monitoring

Detect emerging patterns of use across brand portfolios as content is published.

Rights Intelligence

Detailed attribution of recordings, writers, publishers, and controlling entities across global catalogs.

Prioritisation & Reporting

Surface scale, estimated media value, and concentration by rights holder.

research

We analyzed 150,000 TikTok posts from 650 brands uploaded between January 2025 and January 2026. The scale is systemic.

We analyzed 150,000 TikTok posts from 650 brands uploaded between January 2025 and January 2026. The scale is systemic.

79%

of brands are using music with no clear evidence of licensing

79%

of brands are using music with no clear evidence of licensing

79%

of brands are using music with no clear evidence of licensing

45%

of brands had used 10 or more recordings with no clear evidence of licensing

45%

of brands had used 10 or more recordings with no clear evidence of licensing

45%

of brands had used 10 or more recordings with no clear evidence of licensing

…and this is just one platform.

Music use across social media has scaled faster than governance, visibility, or control

Until now, neither brands nor rights holders have had structured visibility into music usage at scale. Trakr solves this by scanning brand accounts daily, identifying tracks and surfacing unlicensed usage.

Request a Report

Schedule a Demo

Music use across social media has scaled faster than governance, visibility, or control

Until now, neither brands nor rights holders have had structured visibility into music usage at scale. Trakr solves this by scanning brand accounts daily, identifying tracks and surfacing unlicensed usage.

Request a Report

Schedule a Demo

Music use across social media has scaled faster than governance, visibility, or control

Until now, neither brands nor rights holders have had structured visibility into music usage at scale. Trakr solves this by scanning brand accounts daily, identifying tracks and surfacing unlicensed usage.

Request a Report

Schedule a Demo

SOCIAL MUSIC MONITORING

contact@trakr.music

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